After a Covid slump, Hyderabad's Old City is filled with holiday cheer.

Retail and wholesale markets are bustling with shoppers in the Old city markets . Despite a rise in the cost of all items, both wholesale and retail markets are bustling with shoppers .

HYDERABAD: As three major festivals, Bathukamma, NavratriDasara, and Diwali, the buzz is back in the Old city markets, which are seeing a surge in demand.Despite a rise in the cost of all items, both wholesale and retail markets are bustling with shoppers, so many retailers are attempting to revive their businesses from the pandemic shock.After two years of dullness, we need this festival season.Sankranti sales were also slowed by Covid-19 for the current year.

A thriving festive crowd is seen in main markets like Thopkhana in Begum Bazar, Rikab Ganj near the high court, and Madina near Charminar, for sarees, dress materials, jewellery, and gift items.Wholesale sales have been relatively lower this year than last year's average retail sales.We suspect this is because most shops require a minimum purchase of 5,000, and not all shoppers are able to afford it.They want wholesale prices to be reduced.

However, sales are much higher than the previous two years, according to another Thopkan retailer.On the other hand, bulk gifting sales have increased.Since the Diwali and Dasara celebrations, a lot of gifting has occurred, so the sales of silver coated and gold coated items have increased.Despite the fact that the cost of items has increased, some buyers are being discouraged, according to Rajendra of Begum Bazaar.

Despite the fact that the pandemic has faded, we are still reluctant due to global inflation and a rise in commodity prices.So has the price of dried fruits gone up.We have simplified the minimum cost of delivery to 1 kg and added features like Cash on Delivery to attract customers, said Raghu Gupta, a merchant in Begum Bazaar.

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