BJP will increase its outreach to the public, and Nadda wants a house-to-house campaign.

By Aashique HussainNew Delhi, December 6, BJP national president JP Nadda said in a speech to the conclusion of the party's two-day national office bearers meeting on Monday that all state departments should maintain contact with the beneficiaries of various central schemes in order to improve the party's relations with the public.Nadda said that BJP workers should place a greater emphasis on establishing a emotional connection with each household.We need to understand their challenges and also work together for a lasting solution, he said.Nadda said that BJP workers should keep in touch with every house through the House-to-House initiative, like a relative who cares for a family through difficult times.We should sympathize with the people in their pain and suffering, instilling a sense of belonging in them.According to Nadda, this would not only give us an opportunity to understand the personalities of the people, but it would also strengthen the BJP's links with the public.

In this regard, extensive talks were held with the presidents of these states, state in-charges, and state general ministers, and further discussions were held on how the BJP should go forward in these states and formulate its forthcoming initiatives.Nadda said that Prime Minister Narendra Modi has significantly improved the living standards of about 60 crore people in the country by his numerous public welfare initiatives in the last eight years.Many international organizations, including the World Bank, are lauding the Prime Minister Garib Kalyan Anna Yojana for keeping India's rate of extreme poverty below 1%, he said, and urging the party workers to establish direct contact with the people who benefit from these programs, communicate with them and share their stories with the general public.