BTS named as Busans World Expo ambassadors; Global Busan Concert will feature K-Pop Icons

BTS will perform at the Global Busan Concert on September 30 . The group will be the ambassadors for Busan's World Expo 2030 campaign .

BTS, a K-Pop band, will return to Busan just a week after announcing their retirement.The pop stars were the new ambassadors for Busans World Expo 2030 campaign on Friday.The group will perform at the Global Busan Concert, which is scheduled to take place in Busan Metropolitan City on September 30 to support the countries' plan to host the 2030 World Expo.Chairman Bang Si-Hyuk and CEO Park Jiwon, and Mayor of Busan Metropolitan City Park Heong-joon signed a Memorandum of Understanding (MOU) this morning at the Busan Metropolitan City Hall, in which they announced that BTS would headline the event.

On the election day, the band embers will have to be present to endorse the campaign and post photos and videos for the city's digital campaigns.Alongside that, they will also post promotional videos on their official social media pages, as well as other things.In an official statement, Chairman Bang said, This will be a great opportunity to contribute to the continued development of Busan's K-Culture as well as the local pop culture.Mayor Park wrote a note of thanks to the band, saying, Id like to express my sincere appreciation to the members of BTS and HYBE for accepting to be the ambassadors of the World Expo 2030 in Busan.

This step came just after Korea Singers Association president Lee Ja Yeon encouraged the supergroup to rethink their absence.In a statement issued by Allkpop, I am overcome by my skepticism and worry that the BTS Hallyu Wave, a movement with the highest cultural soft power that the world has ever seen, will vanish soon.According to the association's president, it was said that finding the Next Beatles was a difficult endeavor in the years leading up to this movement's birth, and we've come to the point where it's impossible to expect the Next BTS to appear any time soon.There is also a great worry that Hallyu's heartbeat will slow.