Canon's Big Smile ad resonates with the millennial generation.

Canon India launched the campaign to celebrate its 25th anniversary in India . The campaign was launched to mark Canon's 25th anniversary in India .

New Delhi, India, December 9 (Mediawire): Canon India, a leading digital imaging company in the country, captured the millennial audience's heart by leveraging its unique corporate culture of winning hearts and spreading smiles.The big smile with Canon campaign saw massive engagement across social media platforms as more than 48 million people tuned in to the brand's legendary reputation as a young company aimed at boosting customer loyalty and increasing top of the mind recall.The 5 episodes series featured the perfect blend of mentorship, work culture, work-life balance, passion, and creativity in a fun way, according to Manabu Yamazaki, President and CEO of Canon India.We are proud of the fact that Canon has a long-serving customer base, as shown by our diverse range of high-quality products and services.We wanted to extend this legacy to our target audience, particularly the millennial audience, by supporting our Big Smile with Canon campaign, while remaining a young brand with strong corporate values.

I am beyond thrilled to see that the campaign has been embraced with such enthusiasm by the public, more than we expected, and that we have been successful in our quest for genuine smiles.Working on this campaign was definitely a memorable and amusing experience, and I think it brought me even closer to the wonderful culture of India.The big smiles will not stop here as we continue to delight with our services, products, and other such worthy initiatives.Anshu Mor, a noted Standup Comedian, said, As a maker, I am always on the lookout for unique content that is funny and relatable.

Never have I met with a Japanese CEO before, and in such an unusual way.It was actually a fun project to work on, and meeting with Manabu Yamazaki and seeing his humorous side was an incredible learning experience.During the interview, I learned about Canon's culture and how they stick to their slogan of Big Smiles for their customers.Canon also followed a three-pronged strategy of increasing reach and spreading word of mouth by adopting a 360-degree integrated approach.

The Canon India team, led by Manabu, celebrated a fun and rewarding day with the Maheshwari village community, which culminated in a full-swing cricket match between the Canon India team and the Maheshwari village children, followed by an engaging and inspiring storytelling session for the children with the senior leadership.He continued his visit to the village with a tree plantation, remaining true to their focus on the Environment under the 4Es CSR initiative.Canon has always been known for its innovative technology and excellent services.Its legacy is unquestionably outstanding in the Japanese imaging industry, as shown by the campaign.The campaign was launched to mark Canon India's 25th anniversary in India by solidifying their relationship with young millennial Indian customers.Mediawire has not offered any compensation for the information contained in this publication.

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