Despite having difficulties breastfeeding, more than 90% of mothers who are lactating do not seek the advice of lactation specialists or use milk banks.

World Breastfeeding Week is a worldwide event that takes place every year to highlight the benefits of breastfeeding for infant growth and development . Mylo, a leading D2C platform for expecting and new mothers in India, conducted a survey with over 1,200 breastfeeding mothers .

Gurugram (Haryana) India, August 6 (): World Breastfeeding Week is a worldwide event that takes place every year to highlight the benefits of breastfeeding for infant growth and development.This years theme, #WBW2022, is about Educate & Support, showing how everyone, including spouse, family, community, schools, and public health agencies, can support breastfeeding mothers.Mylo, a leading full-stack D2C platform for expecting and new mothers in India, conducted a survey with over 1,200 breastfeeding mothers around the country to better understand the benefits they have and the obstacles they may face.Almost half of nursing mothers surveyed said they are having physical difficulties during their breastfeeding journey.

Contrary to what may be expected, only 7 percent sought advice or assistance from a lactation specialist.The majority of breastfeeding mothers consulted with relatives or acquaintances (66%), as well as YouTube and online videos (33%), with 55% claiming that breastmilk does not satisfy their baby's appetites solely, with 46% using baby formula as a meal.Although 46% of the mothers interviewed were aware of the benefits of milk banks, only 5% had used a milk bank to buy milk and feed their children.25% of mothers reported that they don't have milk banks in the area, indicating that a lot more work remains to be done in terms of establishing milk banks across the region.

Almost 40% of nursing mothers use breast pumps because it ensures that their babies are breastfed properly even when they are away from work or household duties, according to the societal trend and the growing prevalence of breast feeding in public in India.About 25% of mothers admit that breastfeeding in public is difficult for them, considering the socioeconomic situation.Breast pumps here are designed for the convenience of feeding the baby with a bottle of breastmilk while traveling.New mothers account for 22% of the time that the child isn't latching properly while breastfeeding, and a breast pump can be extremely helpful to a breastfeeding mother.

The Mylo app provides free access to expert-verified videos and articles to inform nursing mothers.The app's clinic section provides lactation expert assistance to further motivate them.Mylo has also unveiled a technology platform that provides quick assistance and access to milk banks throughout India this week.Mylo will continue to provide free consultations with lactation specialists this month to assist nursing mothers in overcoming any challenges they may be encountering during their breastfeeding journey.

Mylo also developed its own D2C Brands for Mothers & Babies in personal care, premium Ayurveda, and everyday essentials, based on community feedback and leveraging its R&D capabilities last year.Mylo Clinic was launched recently, where a new or expecting mom can gain access to customized health services and schedule consultations with doctors and specialists.Mylo has just raised $17 million in Series B funding.Mylo's mission is to-As Happy moms raise happy families, the company's mission is to increase the happiness of all mothers.