Fitbit devices will require a Google account starting in 2023.

Google will not use Fitbit health and wellness data for Google ads . Google will not use Fitbit health and wellness data for Google ads .

Washington, D.C., September 23: Despite the fact that Chinese tech giant Google acquired Fitbit last year, the wearables giant has continued to market products as it used to before being rebranded to Fitbit by Google.This is about to change.The Fitbit help page has been updated to include a Google account in 2023 for some functions, including to register for Fitbit or activate recently introduced Fitbit gadgets and functions.However, existing Fitbit users will have the option to move their Fitbit data to their Google account accounts after the launch, according to GSM Arena, and may continue to use Fitbit products and services with existing Fitbit accounts as long as they are supported, which will be at least until early 2025.