Flicka Cosmetics reported a 3.22 percent increase in FY 2022, with the aim of bringing together Makeup and Empowerment. Flicka established a niche in Indias beauty and personal care market in 2018 .
Flicka Cosmetics reported a 3.22 percent increase in FY 2022, with the aim of bringing together Makeup and Empowerment.Flicka established a niche in India's beauty and personal care market in 2018 and has successfully carved a niche in 7 major states.In just 4 years, the brand has seen a dramatic improvement in sales and profit from zero to 225+ offline retail counters.Flicka is set to reach a 100 crore market turnover by 2025 and have a Pan India brand presence.In 2022, the Indian Beauty and Personal Care Market is projected to grow to USD 24.53 billion and will reach USD 33.33 billion by 2027, growing at a CAGR of 6.32 percent.As the industry expands, there will be several structural shifts that would influence the current state of demand and the sector's growth strategies.Flicka's growth has allowed the company to have a 3.8 percent market share in the industry in the last four years, and its diverse product portfolio has keep consumers impatient.Director Priyanka Nawani & Mohit Pardasaniadded, In this case, the company has made a significant strides. The company acknowledges its ethical responsibilities and only offers vegan, cruelty-free, and FDA-certified makeup products.Our in-house R&D department has created products that are most suitable for Indian skin tones and has taken into consideration Indian climatic requirements during product development.The products are then tested at 5 to 45 degrees to see if they would be safe to store in the diverse Indian Climate.They said, The novel Coronavirus caused a monumental crisis in the Indian beauty industry.Its basic principles of touch and feel, which involved testers, makeup classes, and the daily use of products, were scrutinized and heavily restricted by containment measures. This helped us overcome the obstacle and exceeded our sales target for the year in less than 5 months.Although Flicka has a strong offline presence in several major cities in the region, the company is also expanding its online presence and focusing on interacting with its clients via a variety of social media channels.The face, eye, and lip line has seen the most demand and sales in all three segments, and SRV has offered this overview in no way.dout