LAEEB has been created by Fractal Picture & Katara Studios . The iconic mascot was created by Fractal Picture & Katara Studios .
FOR FIFA WORLD CUP QATAR 2022, Mumbai (Maharashtra) India (PRNewswire): The iconic mascot LAEEB has been created by Fractal Picture & Katara Studios.Since becoming one of the most viewed characters on television this year, Laeeb and his Mascot-Verse colleagues have become the FIFA World Cup's pride.LAEEB made his animated debut alongside Grammy Award-winning music producer RED ONE in the inaugural film Mascot Verse, which was showcased at the FIFA draw early this year.In the same movie, all of the mascots from previous world cup tournaments were also given pride of place.Fractal Picture also performed on the Laeeb Hype Show, an in-stadium exhibit, which was developed as an interactive exhibit for those who were stepping inside the stadium.Laeeb means a Super-Skilled-Player emerges from a parallel Mascot-Verse to interact with the audience.Laeeb, whose style is influenced by the traditional Qatari Keffiyeh (headwear), reflects the culture and sensibilities of the FIFA host nation.He is conceptualized as a football enthusiast, so that the audience's contact is instantaneous. To be part of this initiative was great, and our aim was to offer something different from every other mascot launch.We wanted to present him in a fun and informative way, while still ensuring he appealed to as many people as possible, not just football fans.We looked at Laeeb from an outsider's viewpoint during the design and animation process.Part of the challenge was to create content that would be enjoyed by non-footballers, and I think Laeeb found fame among people for his uplifting personality. I'd like to think we achieved the GOAL on this one, says Anish Mulani, Co-founder & CEO of Fractal Picture.The opportunity to produce a unique and iconic identity like Laeeb is both an honour and a joyous moment for our studio and the region.I'd like to thank our artists, designers, and collaborators at Katara Studios for putting their trust in us from the start.To produce Laeeb and be part of the FIFA World Cup has been an amazing experience. The team's decades of combined expertise spans many decades of experience in producing high-end visual effects and animation content for international and local markets.They are the perfect partners for bold storytellers.They are a one-stop solution to the evolving needs of creativity and invention in VFX, Animation, Special Venue Media, and Commercials.They aim to assist storytellers and companies in creating memorable, emotive, and original experiences while still providing artists and engineers with a platform to push the boundaries of creativity and experimentation.