Greater Noida and Noida are developing into new fintech start-up centres.

Noida and Greater Noida are preferred destinations for setting up financial technology (Fintech) firms . 239 fintech start-ups have emerged in the twin cities, officials said .

LUCKNOW: Officials from the state government said on Thursday that Noida and Greater Noida have emerged as preferred destinations for setting up financial technology (Fintech) firms, while adding that 239 fintech start-ups have emerged in the twin cities.They are primarily working in one or two of the four primary fintech areas: digital lending, payments, blockchain, and digital wealth management.In its first stint, the Yogi Adityanath government attempted to establish a 100-acre fintech center.Officials said that Noida and Greater Noida are frequent destinations for Fintech firms due to its world-class infrastructure, uninterrupted electricity supply, internet connectivity, and trained staff.

Officials said that most businesses are experiencing a rapid increase in terms of the adoption of digital payments across all sectors in India.Officials in India said that Fintech's flourish is driven by a variety of macroeconomic factors, including enabling government and legislative initiatives, India's demographic dividend, growing national disposable incomes, a large unbanked population, improved internet access and smartphone penetration, and a rapidly emerging e-commerce industry.