Pernod Ricard India (PRI) has launched a pioneering campaign-#OneForOurPlanet- to help customers stop wasting precious mono-cartons in their packaging . The company is eliminating 100% permanent mono-cartons from its packaging by June 2023, in a phased fashion, as part of its value chain, #OneForOurPlanet .
According to BusinessWire India (India), Mumbai (Maharashtra), December 9, Pernod Ricard India (PRI), a global leader in the wine and spirits industry, has launched a pioneering campaign-#OneForOurPlanet-to help customers stop wasting precious mono-cartons in their packaging.The company is eliminating 100% permanent mono-cartons from its packaging by June 2023, in a phased fashion, as part of its value chain, #OneForOurPlanet.It also aims to compel today's purpose-driven buyers to make more environmentally conscious purchasing decisions.Pernod Ricard India is making a holistic contribution to a greener future by reducing carbon emissions by 7310 Tonnes every year, saving 2.5 lakh trees, and reducing waste-to-landfill by 18745 tons.Ranjeet Oak, the Chief Commercial Officer of Pernod Ricard India, said, We are driven to make a difference to the world.This initiative, which is expanding our sustainability initiative to have a larger effect, aims to reduce our carbon footprint at each stage of the value chain, from grain to glass.To encourage the adoption of the initiative across regions, this program also brings to light changing consumer attitudes regarding eco-conscious shopping behaviors.We expect this campaign to grow into a larger movement, and we expect our participants to be advocates by practising and propagating eco-conscious consumption. Kartik Mohindra, CEO, Pernod Ricard India, said, 'The world has entered a new age of sustainability, and we are reaching out to customers who are becoming more eco-conscious.'They are looking for brands and services that have a positive impact on the environment and the world as a whole.Sustainability is at the heart of Pernod Ricard Indias activities, and our latest campaign #OneForOurPlanet is a tribute to our commitment.Pernod Ricard India has been around for over 25 years. We are humbled by this initiative and encourage our industry peers and partners to unbox their lives and participate in this new venture, which is a positive one for our planet.Pernod Ricard India is leading a conscious consumption movement by engaging and educating its customers and customers to ensure the success of this big environment and industry-first initiative.To make it possible for a truly circular economy, the company will continue to collaborate with local communities, NGOs, industry partners, and customers.In many states, the company has also offered recycled and recyclable neck tags that direct customers to a micro-site exclusively created around the campaign #OneForOurPlanet. This innovative initiative is in keeping with the company's ambitious sustainable packaging program, which promotes a circular economy while also aiming to protect and nurture the earth.The company strives to create and distribute its products in a manner that respects natural resources, minimizes carbon footprint, and promotes water sustainability.By 2025, 100 percent of the material in its packaging will be compostable, or reusable.With a target of using 40% recycled glass content by 2025, the corporation is investing in advanced technology to promote the reuse of glass bottles while still guaranteeing quality. Additionally, the organization has been involved in water conservation activities with a Reduce, Reuse, Recycle, and Recharge program.Pernod Ricards' Global 2030 Sustainability and Responsibility initiative-Good Times from a Good Place-is embedded into the #OneForOurPlanet campaign.Pernod Ricard India Private Limited (PRI), a fully owned subsidiary of Pernod Ricard South Asia, is a fast-growing multinational alcohol-beverage company that delivers high-quality drinks to its customers around the region, with four main pillars: Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting.Pernod Ricard India Private Limited (PRI) is a 100% owned subsidiary of Pernod Ricard South Asia ABSOLUT vodka, Jacobs Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlua, and Malibu liqueurs, Mumm, and Perrier-Jouet champagne are just some of the notable brands in the white spirits category.India is a priority market and one of Pernod Ricards' globally produced industries.Pernod Ricard's global growth has been shown by its commitment to the Make in India campaign, which includes over 97 percent of domestically produced products in India. The company's two distilleries in Nashik (Maharashtra) and Behror (Rajasthan) operate in each of the country's 30 bottling facilities.The group also has a state-of-the-art distillery and winery in Nashik (Maharashtra), one-of-a-kind integrated risk management, and a zero-pollution manufacturing plant.The two businesses, Nashik and Rocky, have also become the first winery and Alco-Bev units to receive the FSSC 22000 mark, respectively.Responsible and Growing For GoodPernod Ricard India has been lauded as an industry leader with accolades such as Best Places to Work 2021 by BW People, Stevie 2021-Gold for Great Employers, and The Economic Times. Pernod Ricard India has over 50% representation of women on the shop floor in their South and East Zone manufacturing sites.Pernod Ricard India also believes in fostering Shared Value for the business and local communities in a manner that fosters transformational growth and development for the region.The Pernod Ricard India Foundation (PRIF), a Section 8 corporation established under the Companies Act, 2013 (Act), is a wholly-owned subsidiary of PRI, established to demonstrate its commitment to Corporate Social Responsibility throughout its activities and beyond.