Lee Cooper's brand rights have been granted to a joint venture between Reliance and Iconix.

Iconix, which owns international rights to the brand, has already licensed Future Group to sell Lee Cooper products in India. Reliance Industries Limited and Iconix Brand Group announced Wednesday that they have acquired the trademark rights to Lee Cooper denim.

On Wednesday, Reliance Industries Limited and US-based Iconix Brand Group announced that they have acquired the trademark rights to Lee Cooper denim in India, according to the companies.Iconix, which owns international rights to the brand, has already licensed Future Group to sell Lee Cooper products in India, including Ed Hardy, the country's biggest retailer.RelianceBrands, which runs such partnerships, said Darshan Mehta.