Mamaearth is the fastest-growing, profitable FMCG company with a multi-channel presence . The brand continued to serve the customers and society by offering purpose initiatives such as Plant Health and Plastic Positive .
On the 5th of December 2022, Mamaearth, Honasa Consumer Ltd.'s flagship brand and the fastest-growing toxin-free personal care brand, celebrated six years of goodness.Mamaearth is proud to be the fastest-growing, profitable FMCG company with a multi-channel presence, built on a strong belief in serving a greater purpose.The brand continued to serve the customers and society by offering purpose initiatives such as Plant Health and Plastic Positive.With the aim of planting 1 million trees by 2025, the brand launched the Plant Goodness program and has already planted 4 lakh trees.The saplings planted are fruit-bearing trees that aid farmers in creating more income opportunities using the saplings.The agroforestry approach does not use the whole agricultural tract, and the farmers continue to farm alongside planting an orchard.Hence, moving towards the goal of Net Zero Carbon, this helps in the establishment of carbon sinks in agricultural fields.Mamaearth has positively impacted the lives of over 500 farmers since 2020. According to statistics, India produces about 3.5 million tonnes of plastic per year, and only half of it is recycled.Mamaearth has pledged to recycle more plastic than they consume since its inception, recycling over 5000 metric tons of plastic in order to support the country in reducing plastic waste.Mamaearth is a purpose-driven brand for millennials who believe in choosing goodness for themselves and the world.Mamaearth believes that goodness begins with the small choices we make every day, and this is shown in the choices the company has made with its products and initiatives such as Plastic Positive and Plant Goodness. We embarked on this journey with a Goodness inside mindset and the conviction that our product and its services serve a larger purpose.As we mark our sixth anniversary, it is overwhelming to see how many people have joined us on this journey.We are all about our values and customers, and this is what brings us in contact with the millennials and the Gen Good.We are proud to have been able to connect with our customers by our services and programs, and we sincerely hope that this friendship continues to grow stronger over the years, helping us and our future generations. The company is dedicated to providing high-quality personal care services to young, aspirational, and increasingly conscious Indian consumers, driven by innovation and using the best of science and nature.Mamaearth has developed a product portfolio of hair care, cosmetics, and fragrances in a span of six years.Customers have viewed products packed with goodness inside in the majority of Indian cities, which are able to supply 20,000+ pin codes, and is India's fastest-growing FMCG start-up with a 1000-crore output.Mamaearth products are sold on a variety of major retail platforms, including Amazon, Nykaa, and Flipkart, with over 30,000+ points of sale around the country. HCL is a charitable organization that celebrates the values of Honesty, Organic ingredients, and Safe care.HCL designs products, evolved offerings, direct-to-consumer marketing, and e-commerce fulfilment to satisfy the needs of millennial buyers.HCL is presently serving over 20,000 pin codes and over 40,000 points of sale around India, enabling the organization to serve the needs of the customers and the society at large.The company has a small in-house portfolio of digital-first consumer brands, such as Mamaearth, The Derma Co., Aqualogica, and Ayuga, that have been developed on a disciplined data-driven innovation and channel strategy. HCL has grown into a profitable, billion-dollar FMCG conglomerate in just 6 years of its formation, backed by Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, and is committed to making these purpose-driven brands available across the world.