Ricky Kej, a Grammy Award winner, and the Prabha Khaitan Foundation have launched a new sustainable fashion venture called ReWear4Earth.

India and Grammy Award winner Riki Kej are proud to announce a brand new initiative #ReWear4Earth . The initiative will be based on fashion and sustainability .

India and Grammy Award winner Riki Kej are proud to announce a brand new initiative #ReWear4Earth, which will be based on fashion and sustainability, following their meetings earlier this year on two of the world's biggest social media platforms, when they received their Grammy Award in Las Vegas and on the Cannes Red Carpet, with the name ReWear4Earth.Repeating a look for galas and celebrations for decades would be considered a fashion blunder, encouraging people to change up their outfits for every occasion, making clothes Single Use.It's time to rewrite this tale.It's time to factor our environment into the equation.

We need to buy fewer clothes and wear them proudly on a regular basis.Fast fashion isn't always fashionable.Especially when we consider its effect on our climate (the fashion industry is one of the world's most polluting industries).The use of hazardous textile dyes, inexpensive materials, and a significant amount of water contribute to environmental pollution and degradation.

Microplastics play a significant role in the killing of over 100 million aquatic animals and 1 million seabirds each year.Today's most biodegradable fabrics end up in a landfill or in the oceans, according to the Prabha Khaitan Foundation and Grammy Award Winner Ricky Kej, who encourages everyone to ReWear clothing for different occasions and contribute to reducing environmental harm.