Senior producer: "Reduce production costs to save the movie business."

Tammareddy Bharadwaja says film industry needs to save itself and thrive . He says the biggest challenge is lowering production costs and making higher quality films .

Hyderabad: The crisis has hit the Telugu film industry, but is it really out of the woods?Senior film producer Tammareddy Bharadwaja said on Thursday that the film industry needs to save itself and thrive, and that production costs of films should be reduced.For the film industry to thrive and flourish, much more must be done than simply addressing wage issues.Bharadwaja said in a video posted on his social media page that although workers arrive on time on the sets, it is not until a few hours before the first shot is made.

However, the worst situation, according to him, was that films lack character and that when they are released, they do not do well at the box-office.Many issues relating to the film industry need to be addressed with the government, according to the senior producer-director, who has been voicing the needs of the film industry for the past 40 years, particularly in Andhra Pradesh, where the government has implemented a system for distributing film tickets through the government agency.Film workers expect better pay, and it is not enough if it is met.According to him, the bigger challenge is lowering production costs and making higher quality films.