The explanation for why Star Gold placed a matrimonial ad in prominent newspapers has been made public.

Star Gold used the space for creative marketing to promote Hum Do Hamare Do, a World Television Premiere . The unusual ad is in sync with the novel Hum Do Hamare Do, starring Rajkumar Rao and Kriti Sanon .

Mumbai (Maharashtra) India, June 24 (PNN): Readers were pleasantly surprised when they discovered an unusual ad in the matrimonial section of two major newspapers on June 19.It read, Patients needed urgently.Advertisements in newspapers that promote homely brides and grooms with high pay and government jobs are often seen in the matrimonial section.Star Gold used the space for creative marketing to promote Hum Do Hamare Do, a World Television Premiere.

The unusual ad is in sync with the novel Hum Do Hamare Do, starring Rajkumar Rao and Kriti Sanon, which revolves around Dhruv and Anya.Dhruv is a self-made man whose life takes a drastic turn when he decides to marry an elderly man and a senior woman in an attempt to cover up his parents as his girlfriends wish of marrying someone with a family.Actor Aparshakti Khurana, who is a fan of the video, says that it's impossible to grab people's attention when newspaper pages are jammed with advertisements.This unique ad by Star Gold must have made a statement, since it's not everyday you see a child searching for parents on Star Gold.Hum Do Hamare Do will air on Sunday at 8 p.m.